Creating Your USP (Ebook)

$18.00

The book, acknowledge widely as the USP bible, which reveals the core strategies required to build your Unique Selling Point. USP = chance to win. No USP = no chance to win. Grab it now .

Description

The book which reveals the core strategies required to build your Unique Selling Point (USP).

Having taught many students in this area, we have received great testimonials of how the USP wisdom has benefited them and resulted in business and sales growing radically. For the first time, the content is made conveniently available to the public.

Dr John Wong studied more than 100 pieces of works of experts in the field of branding and marketing. The common wisdom to success in business is to have your USP. What exactly is USP? Some people say it’s product differentiation. Some say it’s changing another image. Dr John Wong summarized it into his own 4-part knowledge:

  1. Others don’t have, I have
  2. Others have, I have it better
  3. Others have it better, I have it special
  4. Others have it special, I have it divine

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